BRAAS Company is delighted to welcome Brian Nelson to the role of Sales Engineer for northeastern Wisconsin covering all of Fox Valley and surrounding areas. He will be working in tandem with application engineers and product specialists to deliver the best possible automation solutions to each customer.

Brian brings over a decade of experience to BRAAS working as a mechanical engineer at a high speed converting machinery OEM where he was involved with machine design, process engineering, motion control and most recently, in a customer-facing role handling capital equipment sales.

“I accepted the opportunity with BRAAS because I knew they were a great company with a fantastic reputation,” Brian said. “BRAAS is full of highly competent people who are quick to lend a hand and they take a lot of pride in their work. The environment allows for a great deal of cooperation between subject matter experts and that helps in the execution of complex projects.”

“We are extremely happy to have Brian on our team,” said Dave Kriescher, Wisconsin Branch Manager at BRAAS. “He has a natural ability to see a viable solution to a problem. I’m excited to see how Brian’s experience working for an OEM along with his education will benefit the customers he’ll be working with.”

Brian attended UW-Platteville and earned a B.S. in Industrial Engineering.

He can be reached at